I quite often seem to bump into the term "creative writing" these days. To be honest, I don't really know what to think. (Mostly) I think I get what it's supposed to mean, and I usually find myself liking the surroundings in which the term appear. Like 'creative writing workshops', which usually means 'people trying to write and think at the same time'.
My initial reaction to hearing "creative writing" is one of "is there another kind?"
And I think my problem with it is that it's an extremely useful term, but still completely rubbish. It made me think of the brilliant definition of creativity from Ken Robinson's equally brilliant presentation at TED (go watch. It's extraordinary). He's obviously talking about creativity as an absolute positive, not just the process of creating things - it's not the equivalent of producing. He defines creativity as:
"having original ideas that have value".
Which is beautiful, useful, interesting, thoughtprovoking... and complete rubbish. Leaving aside the exceedingly troubling notion of 'originality' for a moment - no wait, let's not:
So Beethoven wrote symphonies. That's not very original, is it? Haydn wrote 104 before him. Oh, but not that exact symphony, you say? So he basically kept the format and changed the notes? uhm yes... So, what if I just change them some more, is that original and creative? No, you see, Beethoven's is really good different... I don't have to elaborate, do I? originality in arts is so difficult a concept, that to invoke it in defining equally difficult concepts is just... not going anywhere. Maybe if you try defining part of creativity as "a labour aimed at being perceived as original". Creativity means, among other things, bringing about the feeling of newness to the receiver. Whether it's actually original is besides the point, I think.
[good] creativity is having original ideas [or old ideas just executed better]. So good creativity is having good ideas... that have value.
Ok, "... that have value". This is the biggie. Value how? This is a planner's thought. The creative person's idea has value if it end up adding to actual brand value, as measured by surveys.
But no one will dispute the creativity of Mozart or Beethoven, right? so, Sir Ken surely includes the vague idea of 'emotional value' in this, and rightfully so. But? Just down the road from "this has emotional value for me" lies "this is art for me" or other relativist rubbish. He's clearly not implying that as long as an idea holds emotional value for someone, it's "the good kind of creativity". We all love our ideas to death, doesn't mean they hold water. So are we to resort to some sort of democratic value scale? if 10 people find emotional value in an idea, is it creativity at work? What about 20? That's how it works in real life in many agencies, but surely that's not what Robinson is looking for. That would also imply that James Blunt is a major creative mind, since so many people (of dubious taste) find value in his crap, while Pete Principle or Tony Ogden was not.
What I'm hearing in Robinson's 'that have value' is basically: that are good.
So: [good] creativity is having good ideas that are good. Whoopdidoo.
Which is pretty much what creative writing means, isn't it. Since all acts of writing produce words, and thereby create stuff that wasn't there before, it's all in a sense creative. So what we really mean is that creative writing is writing that is good.
Writing that keeps you reading, that puzzles, that fuels passion, that infuriates, that soothes, that enlightens, that is good.
'Creative writing' sounds like there is such a thing as 'uncreative writing', which there really isn't. We all use words that were there to begin with - or most of them anyway. We're not that original. Creative writing is a little bit of a cop-out that implies that it is ok that we sometimes do uncreative writing, you know, the other kind. Like it's a choice between formal and casual clothes.
But it's not. Writing is either creative - or just plain bad.
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