So, I guess this it what it takes to end a 1-year-plus drought:
Well done, swoosh people. Fine music, fine balling, doesn't have to be more complicated than that.
It's amazing how consistently b-ball ads get it right, where the media covering the sports get it wrong, wrapped up in convoluted storylines. This is the perfect blend of the 3 elements that set (the NBA brand of) basketball apart from other sports: first: the playful be-bop-y-ness, ball flowing, beat rolling, mind letting go. It's CP3 pressing up court, D-Wade gambling on the impossible steal, Lebron throwing down in traffic. Call it the improvisational, or the instinctual quality of basketball. What hiphop dancers call being in the pocket. It's Marvin hanging back on "star-spangled" and "home of the brave", almost making you think he might have missed the beat, then hitting it, unexpectedly, but exactly right, leaving you to wonder how anyone could have sung it differently. And why you only knew after the fact.
Then, the undeniable charisma of superdupermegastars, working the camera, a sport made for tv, everything right there for a simple pan and zoom.
And lastly, the unapologetically quasi-homoerotic body worship, the sheer exasperation of seeing impossible beings do impossible things with their impossibly perfect bodies. It's improv ballet, if only dancers were stronger, taller and faster. And jumped higher.
This ad, quite simply, gets it.